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Youtube Video Reach for Reading 2nd Unit

YouTube analytics basics

You lot can use analytics to better understand your video and channel performance with key metrics and reports in YouTube Studio.

Get to YouTube analytics

  1. Sign in to YouTube Studio.
  2. From the left menu, select Analytics.

Yous can also view various reports at the video level:

  1. Sign in to YouTube Studio.
  2. From the left carte du jour, select Content.
  3. Bespeak to your video and select Analytics . You lot can also view your latest video performance from the channel dashboard. Click a video title or thumbnail.

Note: Y'all can click SEE More or ADVANCED Way to view an expanded analytics report to get specific data, compare performance, and export data.

Within YouTube analytics, yous'll see unlike tabs that help you understand your data.

Overview

The Overview tab shows yous a summary of how your channel and videos are performing. The key metrics card shows your views, lookout time, subscribers, and estimated revenue (If you're in the YouTube Partner Program).

In this tab you'll too run across reports for:

  • Typical performance: A comparison to your latest video to your channel'due south typical performance.
  • Top videos: Your contempo videos ranked by views.
  • Realtime: Your performance over the concluding 48 hours or 60 minutes.
  • Latest videos: Your operation from your ten latest videos.
  • Stories: Your functioning over the concluding seven days from your latest Stories.

*At the video level, you'll see key moments for audience retention and your Realtime report.

Reach

In this tab yous'll also see reports for:

  • Traffic source types: How viewers found your content.
  • External: Traffic from websites and apps that embed or link to videos from your channel.
  • Suggested videos: Traffic from suggestions that appear next to or later on other videos and from links in video descriptions.These videos could be your own videos or someone else's.
  • Impressions and how they led to watch time: how many times your video's thumbnails were shown to viewers on YouTube (Impressions), how frequently those thumbnails resulted in a view (Click-through charge per unit), and how those views ultimately led to watch time.
  • Playlists: Traffic from the nearly-watched playlists that include your videos.
  • YouTube search: Traffic from search terms that brought viewers to your content.

Appointment

The Engagement tab gives you a summary of how long your audience is watching your videos. The central metrics card shows your spotter fourth dimension and average view elapsing.

In this tab you lot'll also see reports for:

  • Elevation videos: Videos with the about lookout man fourth dimension over the final 28 days.
  • Pinnacle playlists: Playlists with the nigh watch fourth dimension over the last 28 days.
  • Top videos past end screen: Your channel'southward most effective cease screens over the terminal 28 days.
  • Top stop screen element types: Your channel'southward virtually effective end screen element types over the concluding 28 days.
  • Top posts: Your tiptop Community posts over the last 28 days.

*At the video level, you lot'll come across reports for audience retentiveness, likes (vs. dislikes), and end screen element click rate.

Audience

In this tab you lot'll also encounter reports for:

  • Videos growing your audition: Your audience's online activity beyond your channel. Data is based on your new viewers across all devices in the concluding 90 days.
  • When your viewers are on YouTube: Your audience's online activity across your aqueduct and all of YouTube. Information is based on your viewers across all devices in the terminal 28 days.
  • Subscriber bell notifications: How many of your subscribers get all notifications from your channel. The tab also shows and how many can actually go those notifications, based on their YouTube and device settings.
  • Watch time from subscribers: Your audience's scout fourth dimension divided between not-subscribers and subscribers.
  • Age and gender: Your audience past age and gender. Data is based on signed in viewers beyond all devices.
  • Other channels your audition watches: Your audience'southward online activity across other channels on YouTube. Data is based on your viewers across all devices in the final 28 days.
  • Other videos your audience watched: Your audience's online action outside of your channel. Data is based on your viewers across all devices in the last 7 days.
  • Top geographies: Your audience by geography. Data is based on IP accost.
  • Top subtitle/CC languages: Your audition by subtitled linguistic communication. Information is based on utilise of subtitles/CC.

*At the video level, you lot'll see reports for watch time from subscribers, top geographies, top subtitle/CC languages, and historic period and gender.

Acquirement

In this tab you'll as well come across reports for:

  • Monthly estimated revenue: How much your aqueduct has earned in the final 6 months. For ongoing months and months without finalized payments, revenue is estimated and subject to modify.
  • Revenue sources: How you're making money with YouTube.
  • Transaction revenue: Estimated internet revenue from transactions, such as paid content and Super Conversation. The estimate includes deducted partner charged refunds for the selected date range and surface area.
  • Meridian-earning videos: Videos with the highest estimated revenue for the time period.
  • Ad types: The format of the advert and its buying platform. This breakdown is merely bachelor for YouTube ad revenue and impression-based metrics.

*At the video level, you'll see reports for revenue sources, transaction acquirement, and advert types.

Watch how to apply analytics

Check out the following video from the YouTube Creators channel on YouTube Analytics basics.

Analytics in YouTube Studio

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Source: https://support.google.com/youtube/answer/9002587?hl=en

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